68% of the world’s carbon is locked in smallholder farms, that’s farms owned by people in some of the poorest nations with less than 5ha of land. We use cutting edge AI models to access these farms via satellite, empower the landowner and help them achieve certified carbon credits, then we get them the very best price and ensure 80% of that value goes directly to them. No middlemen, no exploitation.

 Your carbon footprint is the carbon emissions that are created by your consumption and lifestyle choices. A carbon footprint is measured in kgs of carbon dioxide equivalent (CO2e) and represents your personal contribution to the polluting gases that cause climate change.

To calculate your carbon footprint, Carbon Done Right first analyses your banking data and matches every transaction to a specific industry (fashion, grocery, insurance etc.). It then multiplies each transaction by an ‘emissions factor’ for that industry to work out the carbon footprint of that transaction. For example, £1 spent at a UK fashion retailer creates on average 1kg CO2e.

The emissions factors are reduced for certain companies in an industry (e.g. renewable energy providers and second-hand clothing businesses) and the emissions factors for grocery and food spending are reduced based on diet – (e.g. not eating red meat reduces the emissions factor of your grocery spending by approximately 10%). Carbon Done Right uses data from the Office of National Statistics as a basis for the diet adjustments.

To work out your monthly carbon footprint, Carbon Done Right totals all the carbon footprints of your transactions in a given month. The average monthly carbon footprint of a UK citizen is approximately 1,000kgs. To avoid some of the most dangerous impacts of climate change, scientists around the world recommend we each reduce our carbon footprints to around 180kgs a month by 2030. It is going to take some effort, but Carbon Done Right is here to help!

 Our emissions factors, which we use to calculate your carbon footprint, assume you buy an average mix of products when you shop. Sometimes this might unfairly inflate your footprint; other times it will understate it. This is imperfect, but it is the best solution available, and we believe it is accurate enough.‍

Where lifestyle choices can make your footprint consistently lower than average, for example, if you are a vegetarian, we adjust your footprint accordingly.

In the future, we will let you feed in product-level information, making your footprint even more personalised to you.

 Carbon neutrality is when you have a net-zero carbon footprint, which can only be achieved by carbon offsetting. Through offsetting, individuals and organisations can become carbon neutral by taking action to remove as much carbon dioxide equivalent from the atmosphere that they put into it.

Offsetting is a way to compensate for your carbon emissions by funding an equivalent carbon dioxide saving elsewhere. Offsetting projects could be native restoration or renewable energy projects, for example, and can be either domestic or international. Read more about the offsetting projects Carbon Done Right supports

 The Verified Carbon Standard (VCS) Program is the world’s most widely used greenhouse gas (GHG) crediting program. It drives finance toward activities that reduce and remove emissions, improve livelihoods, and protect nature. VCS projects have reduced or removed nearly one billion tons of carbon and other GHG emissions from the atmosphere. The VCS Program is a critical and evolving component in the ongoing effort to protect our shared environment.

By marrying scientific rigor and transparency with innovative thinking, the VCS Program has continually brought new projects, organizations, and people into the voluntary carbon market, as well as a growing number of compliance markets, and given them the necessary confidence to participate.

 Yes, you can! You are a part of a greater movement. In the Carbon Done Right app we show you the collective impact of the entire Carbon Done Right community, so you can see how all of our individual actions add up to make a huge difference. Collective action is absolutely necessary for us to help our planet, but collective action can’t happen without individuals – that’s you!

 We have developed our own proprietary machine learning tools in partnership with the University of Copenhagen to count every individual tree on our projects and measure every kilogram of carbon sequestered.

 Carbon Done Right is all about smallholders. 80% of our revenues go directly to funding smallholder climate projects – purchasing Carbon Done Right credits directly or planting trees.

 Over 90% of farmland in developing nations is owned by famers with less than five hectares of land. Put simply, climate targets cannot be realised without the participation of these farmers and their communities.

 Carbon has a bad reputation, large companies and governments often make the process difficult, and the little guy gets very little of the income generated. On average in Africa, farmers get as little as $4 per tonne of carbon sequestered, we aim to change this with our proprietary NEPAD methodology . Methodologies for quantifying project benefits are a key component of all Verra certified carbon credits. All methodologies undergo a rigorous review and transparent stakeholder consultation process to ensure they meet the rules and requirements of each program. What’s more ours is designed with the little guy in mind. We call this Carbon Done Right.

 Carbon offsetting is the process of funding projects that reduce or remove greenhouse gas emissions to compensate for one’s own emissions, in order to achieve a net zero carbon footprint. Each ton of carbon absorbed from the atmosphere constitutes a carbon credit or carbon offset. To make sure these credits are legit, they have to be approved by independent groups like Verra or Gold Standard. These groups make sure the project is actually making a positive impact on the environment and wouldn’t have happened without the project. Carbon Done Right also does extra work to make sure everything is legit, like using blockchain to keep track of the credits so they’re not counted twice.

 Yes, anybody can purchase these carbon credits with the purpose of offsetting their carbon footprint and achieving carbon neutrality.

 When offsetting your carbon footprint, you are directly contributing to sustainable projects related to reforestation, green energy, biodiversity, and more! Importantly, the principle of additionality ensures that your contributions are enabling reductions in Greenhouse Gasses (GHGs) that would not happen without these projects.

The carbon offsetting impact is positive and real! Carbon Done Right only offers carbon offsets that have been certified by one of the top global standards, and which pass due diligence tests around additionality, permanence, and leakage. The developer of the sustainable project you choose will use your contribution to grow, escalate, and replicate.